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Now live for Melbourne Plumbers

Every Missed Call
Texted Back in 90 Seconds

Melbourne plumbers lose $126,000 a year to voicemail. Our AI texts back every missed caller, qualifies the job, flags emergencies, and helps book appointments, all while you are on the tools.

0452 385 337 Call and hang up. The AI texts you back in 90 seconds.
🔧
Dave's Plumbing
Apex AI Agent · Active
Hey! Sorry we missed your call. Plumbing issue or are you after a quote?
Delivered in 90 seconds
Burst pipe under the kitchen sink, water everywhere
Customer · Just now
That sounds like an emergency. We will get someone out to you asap. Whereabouts in Melbourne are you?
Richmond
🚨 EMERGENCY flagged. Dave notified instantly Customer name + number sent to Dave's phone
62%
of tradie calls go
to voicemail unanswered
85%
of those callers
never call back
$126K
average annual revenue
lost to voicemail
90s
our AI responds to
every missed caller
The Real Problem

You're on the job.
Your phone is ringing.

You cannot answer. They hit voicemail, hang up, and call the next plumber on Google. That is not a staffing problem. It is a systems problem. We have fixed it.

Consumer behaviour has shifted. 80% of callers who reach voicemail hang up without leaving a message. 67% ignore voicemails even from known contacts. Younger customers expect a response in minutes, not hours.

57% of jobs go to whichever business responds first. Speed of response is now the single biggest competitive advantage in the Melbourne trades market.

80%
Hang up at voicemail

Of callers who reach voicemail hang up without leaving a message

85%
Never call back

Of unanswered callers move on to a competitor immediately

62%
Call a competitor

Of missed callers contact another business within minutes

$126,000

Average annual revenue lost by a Melbourne plumber
to unanswered calls. Not bad service, just missed calls.

How It Works

Set up in 15 minutes.
Running 24/7 from day one.

After a one-time setup, the system runs automatically. You do not touch anything. You get notified when a job is booked or an emergency is flagged.

01
📞

Call is missed

A customer calls while you're on a job. Instead of voicemail, the system detects the missed call and activates. Answered calls are ignored completely.

Trigger: instant
02
🤖

AI texts them back

Within 90 seconds, your AI agent sends a personalised SMS. It introduces itself as your business, qualifies the job, collects suburb details, and detects emergencies.

Response: <90 seconds
03
📲

You get notified

When the AI books an appointment or flags an emergency, you get an instant SMS notification with the customer's name, suburb, and job details. That's it.

Notification: instant
Why Apex AI Agents

This isn't a basic chatbot.
It's a trained AI concierge.

A chatbot answers questions. Our AI qualifies jobs, detects emergencies, collects suburb details, and books appointments, in natural conversational language that sounds like your office.

Feature
⚡ Apex AI Agents
Basic Chatbot / Voicemail
Responds to missed calls automatically
✓ Within 90 seconds
✗ No
Full two way SMS conversation
✓ Full two way SMS dialogue
✗ No
Detects plumbing emergencies
✓ Instant alert to you
✗ No
Qualifies job type and suburb
✓ Every conversation
✗ No
Helps book appointments
✓ Automated
✗ No
Works after hours and weekends
✓ 24/7/365
✗ No
Filters out-of-area enquiries
✓ Auto-qualifies
✗ No
Sounds like your real business
✓ Custom AI prompt
✗ Generic
Spam Act compliant (AU law)
✓ Opt-out included
⚠ Varies
Plumbing Specific

Built for how Melbourne
plumbers actually work.

Every emergency trigger, question sequence, and qualification is designed specifically for the Melbourne plumbing market, not a generic template you have to figure out yourself.

🚨

Emergency Detection

The AI recognises burst pipes, flooding, gas leaks, sewage smells, and ceiling damage, and sends you an immediate emergency alert with the customer's details.

Burst pipeGas leakFloodingNo hot water
🗓️

Quote Booking

For non-urgent work like bathroom renovations, hot water systems and blocked drains, the AI collects job details and preferred times to help book a quote directly.

Bathroom renoBlocked drainHot water
📍

Suburb Qualification

The AI asks for their suburb and checks against your service area. Out of area enquiries are politely declined so you only get notified about jobs you can take.

Inner MelbourneEastern suburbs
🌙

After Hours Cover

Saturday afternoon, Sunday morning, 11pm on a weeknight. The AI never sleeps. Every missed call gets a response, any time, any day, including public holidays.

24/7 coverageWeekendsPublic holidays
💬

Aussie Tone

Your AI sounds like a real Melbourne tradie's office: warm, casual and to the point. Responses are short and natural. No corporate speak, no AI vibes.

ConversationalCustom prompt
📊

Full Visibility

Every conversation is logged in your GoHighLevel dashboard. See exactly how many missed calls were recovered and how much revenue the system captured each month.

GHL dashboardMonthly reports
What You Get

Everything. Automatically.

90-Second Response

Every missed caller gets a text back within 90 seconds, faster than any receptionist.

🎯

Lead Qualification

Collect job type, suburb, and timing before you ever pick up the phone.

🚨

Emergency Alerts

Burst pipe at 9pm? You get an instant SMS with the customer's number.

📅

Appointment Booking

The AI collects preferred days and job details to help book work in your calendar.

🔇

Zero Admin

You don't check anything. You get notified only when a job is confirmed or flagged.

🌐

24/7 Operation

Evenings, weekends, public holidays. The system never stops working for you.

⚖️

Legally Compliant

Built for Australian law. Spam Act opt-out included in every message, by default.

📱

Works on Any Phone

Customers reply via standard SMS. No app downloads. No friction on their end.

Try It Right Now

Experience it yourself
before you decide.

Call our demo line and hang up. Within 90 seconds, you'll get a text back exactly as your missed callers would. No sales pitch. No slides. Just the product working.

📞 0452 385 337
1

Call the number above from your phone

2

Let it ring and hang up after 5 seconds

3

Watch your phone. AI texts you in 90 seconds

Pricing

Simpler than hiring.
Cheaper than losing jobs.

One recovered emergency call covers an entire month. No per-message fees, just a flat monthly rate for unlimited missed call coverage.

🎁 First month completely free. No credit card required.
Starting from
$499
/ month
Solo plumbers from $499/mo · Small teams from $749/mo
Unlimited missed call responses
Custom AI prompt for your business
Emergency detection & instant alerts
Full GoHighLevel CRM dashboard
Lead qualification & suburb filtering
Monthly performance report
24/7 AI coverage, no interruptions
15 min onboarding, live same day
Get Pricing for My Business →

If this doesn't recover at least one job in your first month, you don't pay. Simple.

Results

What Melbourne tradies
are saying.

⏳ Case study coming soon
★★★★★
Honestly I was not expecting much but I am really glad I tried the demo. Got a burst pipe job at 9pm on a Friday about a week after going live that I would have completely missed. That one job paid for months of the service.
L
Luke M.
Plumber, Richmond
⏳ Case study coming soon
★★★★★
My business partner thought it was gimmicky at first. Now he checks the GHL dashboard every morning. We have recovered probably eight jobs in the first month that we would have just never heard about.
B
Brad and Tom
Plumbing duo, Hawthorn
⏳ Case study coming soon
★★★★★
We were flat out and missing heaps of calls. Now I just get a message when something is booked or there is an emergency. That is genuinely all I have to do. Worth every cent.
D
Darren K.
Plumbing team, Coburg
FAQ

Questions we get asked.

Do my customers need to download an app?
+
No. Your customers receive a standard SMS from your business number. They reply via SMS like any text message. No app, no sign-up, no friction on their end whatsoever.
What happens if I answer the call?
+
The system only fires for missed calls. Busy signal, no answer, or voicemail. If you answer, the AI stays completely silent. It never texts a customer you've already spoken to.
How does the AI know what to say for my business?
+
During onboarding, we write a custom AI prompt specifically for your business. Your name, your service suburbs, your emergency triggers, your tone. It takes 15 minutes and you approve everything before it goes live.
Is this legal under Australian law?
+
Yes. The customer called your business first, which constitutes implied consent under the Spam Act 2003. Every opening message includes your business name and a "Reply STOP to opt out" option. The system is designed from the ground up for Australian legal compliance. We recommend consulting a qualified AU communications lawyer for your specific situation.
Can I take over a conversation manually?
+
Yes. You can jump into any conversation at any time via the GoHighLevel mobile app. The AI pauses immediately when you take over. Most clients never need to, but the option is always there.
How long does setup take?
+
Typically 15 minutes from payment to live system. We duplicate a pre-built template, set up call forwarding from your existing number, customise the AI prompt, and test end-to-end. You can be live the same day you sign up.
What happens after the free month?
+
After your free month, pricing starts at $500/month for solo plumbers and $749/month and up for small teams. Cancel any time with no lock-in contracts. If the system isn't recovering jobs for you, you don't pay.
Does it work for HVAC, electricians, or other trades?
+
Yes, we are starting with Melbourne plumbers to perfect the system, then expanding to HVAC, electricians, tree services, roofing, and more. Get in touch to join the waitlist for your trade.
Trust & Compliance

Built for Australia.
Compliant by design.

⚖️

Spam Act 2003 Compliant

Every AI message includes your business name and an opt-out option. Implied consent is established by the customer calling your business first.

🔒

Privacy Act 1988

Customer data is stored securely on GoHighLevel, enterprise-grade security. We collect only what's needed to book the job.

📋

DNCR Compliant

Our prospecting methods comply with the Do Not Call Register Act 2006. We use direct B2B cold calls and publicly-listed email addresses only.

Disclaimer: General information only. Not legal advice. Individual results will vary. Consult a qualified Australian communications lawyer before commencing operations.

Get Your Free Demo

Tell us about your business and we'll set up a personalised live demo, usually within 24 hours. First month is completely free.

🔒 Your information is kept private and never shared. We'll be in touch within 24 hours.

You're on the list!

We'll be in touch within 24 hours to set up your free demo.

In the meantime, try the demo line:
0452 385 337
Call and hang up. The AI texts you in 90 seconds.